SEO Tools - CPM Advertising ROI Calculator

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This calculator measures your ROI (return on investment) if you are using the CPM (cost per thousand) impressions advertising model common to most banner and button ad campaigns.
Total monthly impressions from your CPM advertising
This section of the tool lets you put in last month's number to calculate last month's ROI. You can also project next month's number to calculate next month's potential ROI.

Estimated average CPM
Here you can put in last month's number to calculate last month's ROI. You can also project next month's number to calculate next month's potential ROI.

Click-through rate
Your click-through rate is the percentage of actual click-throughs per number of impressions. For example, if you pay for 5,000 impressions and get 50 click-throughs, your click-through rate would be 1%. Enter a percent number, not a fraction. For instance, for 10% enter 10, not 0.10.

Conversion Rate
Your conversion rate is the percentage of visitors who come to your site from a banner or button and convert into customers, for instance, by making a purchase. Conversion rates vary by company, but an average conversion rate you can use as a test would be 2-3%. Enter a percent number, not a fraction. For instance, for 10% enter 10, not 0.10.

Average profit per conversion
Profit refers to the amount of money you earn from a sale. For example, if you sell a software package for $100 and it only cost you $10, your profit is $90. You must supply this number from your own records by estimating the average amount of profit you make from each conversion.

CPM Advertising ROI Calculator Tool © SEO Chat™ Total Monthly Impressions Total monthly impressions from your CPM advertising CPM Estimated average CPM ($) Clicks Click-through rate Conversion Rate Conversion rate Profit Average profit per conversion ($) Enter Captcha To Continue To prevent spamming, please enter in the numbers and letters in the box below Report Problem with Tool.

Add the CPM Advertising ROI Calculator to your site
To embed the CPM Advertising ROI Calculator within your site, just cut and paste the HTML code snippet below into your web page.

Simply click in the text box below. The code will highlight. Copy with Alt-C (Command-C for Macintosh). Then paste into your site's code. The table has a width of 345 pixels.

Code: Select all

<!-- BEGIN Developer Shed™ Network's CPM Advertising ROI Calculator -->
<!-- Copyright 2001-2008 Developer Shed™, LLC All Rights Reserved -->


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          <B><font size=+1>CPM Advertising ROI Calculator Tool</font></b> © <a href="http://www.seochat.com">SEO Chat™</a>
          <font size="2" face="Courier New, Courier, mono">
             <form action="http://www.seochat.com/" method="GET" name="form"><input type=hidden name=go value=1><input   tabindex=1  type="hidden" name="option" value="com_seotools"><input   tabindex=2  type="hidden" name="tool" value="23"><p><b>Total Monthly Impressions</b><br>Total monthly impressions from your CPM advertising<br><input type=text  tabindex=3   name="mimpressions" size=32 value=""><p><b>CPM</b><br>Estimated average CPM ($)<br><input type=text  tabindex=4   name="average_cpm" size=32 value=""><p><b>Clicks</b><br>Click-through rate (%)<br><input type=text  tabindex=5   name="click_rate" size=32 value=""><p><b>Conversion Rate</b><br>Conversion rate (%)<br><input type=text  tabindex=6   name="rate" size=32 value=""><p><b>Profit</b><br>Average profit per conversion ($)<br><input type=text  tabindex=7   name="profit" size=32 value=""><p><b>Enter Captcha To Continue</b><br>To prevent spamming, please enter in the numbers and letters in the box below<br><input type=text  tabindex=8   name="imageverify" size=32 value=""><input   tabindex=9  type="hidden" name="timehsh" value="42694a534b44413d"><p><img   src=http://www.seochat.com/includes/showcaptcha.php?bd=42694a534b44413d border=1><p><input  tabindex=10   type=submit name="toolsubmit" id="toolsubmit" value="Calculate"><p><a rel="nofollow" href="http://www.developershed.com/esupport/"><font color="#0000FF"><b>Report Problem with Tool.</b></font></a></form>
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<!-- END Developer Shed™ Network's CPM Advertising ROI Calculator -->